Why Fake It?
With the launch of our tinted lip balms, HOW we color is something I'd like to discuss. There are many types of colorants on the market. Each has its own pros and cons, but we wanted to be able to give richly pigmented colors while remaining true to our company values.
KISS
After the fire, I found myself analyzing each purchase, each possession. Was it really needed? Was it necessary? I would stand in line at a store and ask these questions sometimes putting things back because the answer was no. I remembered the morning of the fire, walking around my water soaked, smoky home in ruins. That part of me vowed to move forward having fewer possessions, but quality. Quality wins over quantity almost always. I vowed to keep it simple.